The hottest laser printer market analysis report i

The laser printer market analysis report in November shows that the brand competition intensifies

in November 2011, China's laser printer market is different from that in previous months. On the brand ranking, the difference in attention between HP and canon has decreased, and the brand competition has decreased by nearly 50% in three years; The price of dry diaphragm in October 2016 was about 2-3 yuan, and the dispute became more and more fierce. In addition, the attention distribution of different price segments and different types of products has changed. ZDC, the Internet Consumption Research Center, launched the "China laser printer market analysis report in November 2011" based on the concerned data of the laser printer market

report summary:

● in November 2011, HP led the list of brands in China's laser printer market with 52.7% attention share, 38.4 percentage points ahead of the second place. Although the attention gap between HP and Canon decreased compared with last month, HP's leading edge is still large

● from the perspective of product attention, HP p1007 is the only product with close to 10% attention, which is popular. Most of the products on the list have less than 5% attention, with little difference

● by comparing the attention of products in different price segments so far, it can be seen that in 2011, the focus distribution of products in different price segments of China's laser printer market changed

● in November 2011, the attention of color laser printer products was still rising, which had increased to 29.9%

I. Analysis of the proportion of brand attention

HP's attention share exceeded 50%

in November 2011, HP led the list of brands in China's laser printer market with 52.7% of the attention share, leading the second place by 38.4 percentage points. Although the difference in attention between HP and canon was reduced compared with last month, HP's leading edge is still large. Except HP and canon, the attention of other brands is less than 10%, and most of them are less than 2%. From the distribution of market attention, consumers' attention is mainly focused on a few brands such as HP, Canon and Lenovo

Canon's attention increased slightly

compared with the attention of some mainstream brands in China's laser printer market in 2011, the attention of Samsung and Canon increased slightly, Canon's attention increased from 12.8% to 14.3%, and only HP's attention decreased slightly, from 55.0% to 52.7%. On the whole, the sum of the attention shares of the three mainstream brands continues to decline, and the strength of the relatively lower ranked brands is not bad

II. Analysis of the proportion of product attention

the product list has little change

in November 2011, the ranking of China's laser printer products has little change. Ten products of three brands accounted for the top ten. HP has the largest number of products on the list, reaching eight, and canon and Lenovo have one product on the list respectively

hp p1007 leads

from the perspective of product attention, HP p1007 is the only product with nearly 10% attention and is popular. Most of the products on the list have less than 5% attention, with little difference

the largest number of black-and-white laser products on the list

among the ten products on the list this month, there are seven black-and-white laser products, only three color laser products, and the largest number of black-and-white laser products on the list. In terms of ranking, black-and-white laser products rank relatively high

III. analysis of the proportion of attention in the segmented market

products below 1500 yuan are the most popular

we must jointly create the most cost-effective solution

in November 2011, products below 1500 yuan were the most popular in China's laser printer market, with 43.7% attention. The attention of the two price segments above RMB yuan and 5000 yuan is next, both at about 22%. The attention of products between yuan is relatively low, only 11.0%. Consumers who pay attention to black-and-white laser products mostly focus on products below 1500 yuan, while consumers who pay attention to color laser products consider a wide range

slight adjustment of product attention distribution in different price segments

comparing the attention of products in different price segments, it can be seen that in 2011, the attention distribution of products in different price segments of China's laser printer market changed, among which, the attention of products below 1500 yuan decreased by 3.8%, to 43.7%, the attention of products between 1500 yuan increased by 1.9%, to 22.9%, and the attention of products above 2500 yuan increased by 1.9 percentage points, with a slightly smaller range of change

black and white laser products have a large share of attention

black and white laser products have always been a hot purchase for companies. There are many stock replenishments before the festival. In November 2011, in China's laser printer market, the attention of black-and-white laser products was as high as 70.1%. Compared with color laser printers, black-and-white laser products have a larger leading advantage. In the laser printer market, black-and-white laser products are the mainstream, and their purchase and use costs are relatively low

the attention of color laser printers is expected to continue to rise

compared with the proportion of attention of different types of products in China's laser printer market in 2011, it can be seen that the attention of color laser printer products is still rising, which has increased to 29.9%. Although there is still a lot of gap compared with black-and-white laser products, there has been a significant increase compared with before. In the future, the attention of color laser products is expected to continue to rise

the attention of A4 format products decreased slightly

in 2011, the attention of A4 format products decreased slightly in China's laser printer market, from 79.5% to 78.4%. Among other format products, the attention of A3 format products increased slightly to 16.9%, but there is still a large gap compared with A4 format products, and consumers have a large demand for A4 format products